Easton Shoes is marking 55 years - May 27, 2009
Northest Columbus News
by Donavon Campbell
May 27, 2009
Easton Shoes is marking 55 years
During an era of big box shoe stores and national chains, one locally owned store has survived for more than half a century on a philosphy of carrying high-quality shoes and giving individual attention to each and every customer.
Lenny Comeras, 58, owns Easton Shoes, located at 1880 W. Henderson Road, with his wife Marcia. He said the philosophy was born in April 1954 when his father Ruby Comeras opened the first Easton Shoes store in the Graceland Shopping Center with his partner Bill Easton.
"We still believe in what my father believed in" Comeras said. "Sitting and fitting ... we take the time, as long as it takes, to make sure the customer is taken care of."
Easton Shoes has moved around Central Ohio throughout the years but has always stayed in the family -- an accomplishment in itself, Mrs. Comeras said.
"A family shoe store is unique today," she said. "It's a dinosaur, there aren't many around anymore."
Easton Shoes carries a number of high-end lines with a focus on both style and comfort.
"We're not trendy," Mrs. Comeras said.
"But we do have fashionable shoes for anyone who wants to feel comfortable."
Easton Shoes carries everything from New Balance and San Antonio Shoe Co. to Finn Comfort, hand-made shoes from Germany; Thierry Rabotin; Finest Figini and Gardenia from Italy; Sanita, a brand of clogs from Denmark and Arche and Mephisto from France just to name a few.
"We pride ourselves in searching throughout the world for the finest shoes from the finest factories," Mr. Comeras said.
The store also carries M.B.T., a Swiss line based on Masai Barefoot Technology.
Comeras said the two have travelled to many of the factories where they get their shoes to both check on the quality of the product and ensure they don't buy from anyone who mistreats their workers.
But Easton Shoes isn't just shoes either, Mrs. Comeras said.
The store also offers sterling silver jewelry from Mexico and South America -- again, the Comeras do the leg work themselves and hand pick the items -- as well as hand bags.
They currently have line in stock that hails from Casablanca, Morocco, she said.
The Comeras also offer custom, in-store shoe dying.
Even with such a unique selection, Mr. Comeras reiterated the key to success has been simple.
"It's been a challenge to remain in business to compete with the big box stores," he said.
"But we do it with service, fit and good old-fashioned individual attention to our customers."
Easton Shoes will celebrate it's 55th anniversary with a special series of "Life in 'I' Style" events June 12 and 12.
In a partnership with the Italian Trade Commission, the store will offer discounts on the Thierry Rabotin, Finest Figini and Gardenia brands along with free refreshment both days.
June 13 the store will host a Thierry Rabotin U.S. Factory Representative from California who will hold a "trunk showing" and will allow customers the opportunity to special order items not otherwise available.
For more information visit eastonshoes.com.